A strong advocate and example of British engineering, the 15 year established Cornish-based manufacturer, Kensa Heat Pumps, has recently joined a national campaign to champion British industry as part of a major re-brand.
The ‘Made In Britain’ campaign, which sees Kensa sit alongside fellow supporters including VanGuard and Stoves UK, aims to ‘enable customers to identify British made products, supporting & promoting British manufacturing in the UK and overseas.’
Kensa aims to promote its support of the campaign alongside new marketing collateral and online resources resulting from the company’s recent re-brand. Stephanie Gregory, Marketing Manager explains:
“We have found that the significance of a British made product is a huge attraction to Kensa customers. By aligning ourselves with a national campaign this provides us with a recognisable marque to easily communicate our heritage and place of manufacture, as well as demonstrate our support for a British fulfilment channel and commitment to British engineering at its best.”
Marking its 15th year as a British manufacturer, Kensa Heat Pumps has completed a group restructure, company re-brand and new website, in a bid to prepare the company for what it believes will be the ‘most influential and significant of its history’.
“Our group restructure and re-brand provides our customers with clarity and familiarity across our companies. The launch of a new website supports Kensa’s position as the UK’s leading knowledge-base for all things ground source heat pumps, and now is by far the most comprehensive online resource dedicated to our technology, vital for our growing installer network and end users alike.”
“The launch of the domestic RHI and clarification of tariffs for the non-Domestic RHI, coupled with opportunities through the Green Deal and ECO, should ensure that 2014/15 will be the most significant in the history of the ground source heat pump market, and Kensa intends to be at the forefront of innovating and delivering solutions that enable our customers to get the most in return. The timing of our 15th anniversary could not be more apt – we hope this will be a year to celebrate!”